To prove to gamers that OMEN was serious gaming option, we took on very serious esports subjects.
We made a revealing documentary series about the stresses of a top esports team, launched The OMEN esports Report with the latest developments streamed live on Twitch, then we helped shine a light with gender equality with hype films,an esports sports science series proved that esports players are equal to elite sportspeople. And The OMEN Challenge, a risky shake up of the tired esports tournament format. The fans loved it and OMEN too.
This ambitious 2 year multi-channel campaign, helped OMEN by HP become a credible esports gaming brand alongside Alienware, Corsair and MSI.