What would you do to get a pre-release play of your favourite game?
Xbox invited Gears of War fans to play Gears 5 before anyone else at Gears Ink live events across the world from Shoreditch to Mexico City. The tickets were free - all you needed for entry was some willing flesh so our tattoo artists Clara Sinclair, Matt Pettis and Emma Bundonis could ink on you.
We also needed a global Gears Ink asset, created in collaboration with the talented 3D artist Bill Elis. who combined tattoo needles and lancers to full effect.