For the launch of the new Halo Wars, we surprised unsuspecting game reviewers, who thought they were about to comfortably test an early version, with command of a real Halo warzone.
Live actors on screens waited, as they faced ‘life or death’ decisions. We activated pyrotechnics and physical effects to coincide with the gameplay. Heightening the fear with binaural sound design, the enemy kept closing in. The influencer screams will haunt me forever.
Would they lose their heads or become an instant hero?