Ralf the LEGO Chatbot

 

Meet Ralph, a lovable robot with heaps of personality and one purpose: To help you find the perfect LEGO set for your little builder.

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Ralph was rolled out across the United Kingdom, United States, Canada, Germany, France and Poland to lots of praise for effectiveness. Facebook is also a fan and uses Ralf as a success case study for other e-commerce chatbots to follow.

 

To build on this, we also made some
LEGO x PayPal partner social stings.