Meet Ralph, a lovable robot with heaps of personality and one purpose: To help you find the perfect LEGO set for your little builder.
Ralph was rolled out across the United Kingdom, United States, Canada, Germany, France and Poland to lots of praise for effectiveness. Facebook is also a fan and uses Ralf as a success case study for other e-commerce chatbots to follow.
To build on this, we also made some
LEGO x PayPal partner social stings.