Janssen - Make Blood Cancer Visible

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Every year, over 1 million people are diagnosed with blood cancer, but it's still a cancer the public knows very little about and many governments don’t prioritise it in their funding budget. Blood cancer is essentially invisible.

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We needed to engage with patients living with blood cancer and encourage them to tell their stories, making this neglected cancer visible.

Inspired by one patient’s personal account of his invisible, internal struggle, we created this emotional film of a man fighting a completely invisible opponent.

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DIRECTOR & CREATIVE PARTNER: Rollo Hollins