Miro - From online whiteboard to inspiration engine

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I helped transform this ambitious start-up into a recognised global brand, collaborating with the internal brand team in Amsterdam and Austin, to execute dynamic and multifaceted campaigns across various channels, including social media, email marketing, events, and direct B2B outreach. 
This included crafting a compelling tone of voice and developing a strategic roadmap to guide future growth, all leading to Miro achieving unparalleled brand recognition and establishing it as the #1 online collaboration software in the marketplace.