Miro - From online whiteboard to innovation engine

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I'm helping transform this ambitious scale-up into a recognised global brand, collaborating with the internal Miro brand team in Amsterdam, Austin TX, and Dublin to execute dynamic and multifaceted campaigns across channels - social, events, merch, video, OOH and direct B2B outreach. 
I am crafting a compelling tone of voice and developing a strategic roadmap to guide future growth, all leading to Miro achieving the brand recognition it deserves. Establishing it as the #1 online collaboration software in the marketplace.