Miro - From online whiteboard to innovation engine

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I helped transform this ambitious scale-up into a recognised global brand. Collaborating with the internal brand teams in Amsterdam, Belgrade, Austin TX, and Dublin to execute dynamic and multifaceted campaigns across social, events, merch, video, OOH, new business and direct B2B outreach. 

We crafted a compelling new tone of voice and developed a strategic roadmap to guide future growth, all leading to Miro achieving the brand recognition it deserves. Establishing it as the #1 online collaboration software in the marketplace.