Unilever, Lego, IKEA - Open Einstein

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To launch the Real Play Coalition (Unilever, Lego and IKEA), we enlisted the world's greatest mind, Albert Einstein. We found his original childhood building blocks, carefully scanning each one and open sourced the 3D printing code at OpenEinstein.com 

Allowing any child to play like a genius,
and the world's press to report on the importance of real play.