Cadbury - Race Season

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Cadbury was the official treat of the 2012 London Olympics, we had the challenge of a chocolate bar asking people to get active and race each other.

The other problem was It was the middle of a cold February!

So we took the races indoors, setting new Official World Records for doodling, mouse scrolling (100 meters), bed making, loo roll unravelling (yep) and tea making.

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For Race season, we also split the Cadbury social accounts in two racing them against each other for points. Spots vs Stripes to the finish line.

In a category first, we also created our own chocolate bar with a bigger chunk for the winner.