Creators With Purpose
Cadbury - Race Season
Cadbury was the official treat of the 2012 London Olympics, we had the challenge of a chocolate bar asking people to get active and race each other.
The other problem was It was the middle of a cold February!
So we took the races indoors, setting new Official World Records for doodling, mouse scrolling (100 meters), bed making, loo roll unravelling (yep) and tea making.
For Race season, we also split the Cadbury social accounts in two racing them against each other for points. Spots vs Stripes to the finish line.
In a category first, we also created our own chocolate bar with a bigger chunk for the winner.