TRESemmé - Runway Hair You Can Wear.

 

We helped make New York Fashion Week accessible to everyone, not just the fashionista elite with tickets. We brought backstage to you, with step-by-step ‘get the look’ guides and exclusive content.

Over three years of TRESemmé New York Fashion Week sponsorship. We created the #TresNYFW branding and themes, with many activations, including the first ever Instagram runway show with designer Misha Nonoo, VR backstage experiences, smart Amazon partnerships, interviews, virtual goody bags and even a live feed to our pop up salon.