To raise awareness of the fact that 1 in 4 people around the world do not receive the right vitamins and minerals to lead a healthy active life, Knorr wanted everyone to be a part of it's 1 million healthy meals initiative #shareameal
On World Food Day, we cooked up a way to get people sharing these meals on social with a global language. Tweet #shareameal with a food emoji 🍜 and Knorr would match it with a real nutritious meal for a family.
Then a surprise. Everyone who shared, recieved a beautiful real food version of their emoji donation. Prompting more retweets and shares from your friends and connections.
Thanks to the campaign over 2 million twitter feeds across the globe were sharing meals and our important message.