#ShareAMeal - Knorr 

 

To raise awareness of the fact that 1 in 4 people around the world do not receive the right vitamins and minerals to lead a healthy active life, Knorr wanted everyone to be a part of it's 1 million healthy meals initiative #shareameal 

 

On World Food Day, we cooked up a way to get people sharing these meals on social with a global language. Tweet #shareameal with a meal emoji 🍜 and Knorr would match it with a real nutritious meal for a family. 

Then a surprise. Everyone who shared, recieved a beautiful real food version of their emoji donation. Prompting more retweets and shares from your friends and connections.

 

Thanks to the campaign twitter feeds all over the globe were full of shared meals and our important message.