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To help this year, instead of preaching the facts about stopping smoking we've all heard a million times over, we took all the boring information Public Health England needed to get across, and turned them into funny distractions.
Sticking a laugh in your mouth instead of a ciggie.
Using very British self-depricating humour, we took over an entire ad break during Corrie and with a line-up of top comedians and comedy writers, we created enough funny content to ensure more people than ever made it through the 28 days.
Stoptober: Pro Gallery
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