We've never needed to be more closer to our neighbours than now. So, we created a totally new national awareness week for Amstel.
Neighbour's Week is now a celebration in June.
To launch the first, we teamed up with innovative Dutch architect, Denis Oudendijk (Refunc) and created The Open Arms - a pub made entirely out of reclaimed garden fences. Barriers that keep us apart reimgined so neighbours can come together and connect over a bier.