To launch Sea of Thieves, a brand new open world pirate adventure game, we needed to do much more than a launch activation, we needed to fill it with players!
So we set sail on a quest to build a pirate community.
Working closely with legendary game developers Rare, we created The Quest for The Golden Bananas.
To win the grand prize pirate crews banded together all around the world. From Picadilly Circus to Sydney beach, clues were buried deep in social videos, beaches, sub-reddits, in digital OOH and even on an eBay listing. The mystery coordinates emerged...
At the end a unique bunch of 22 carat gold bananas worth £100,000 awaited the winning crew.
Custom made by London goldsmith Smith & Harris, creators of Marc Quinn’s gold Kate Moss.